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spikenard essential oil
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.04avg listing price — sweet spot $15–$100
Price range
Great$6.95–$71.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good774avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$172K$172K/yr · 103K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-54.3%90-day search growth — must beat 0% to launch