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soucolor markers
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.80avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$8.43–$29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,422.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$71K$71K/yr · 163K searches