44
solid color wrapping paper
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.31–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,414.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 79K searches