53
soft and stable by annie
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.98avg listing price — sweet spot $15–$100
Price range
Incredible$15.13–$41.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Great457.4avg incumbent reviews — the moat a new listing must climb
Market size
Good$359K$359K/yr · 162K searches
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand