53
soap melter
Worth a lookShows a sweet-spot price point ($41.43 avg), but soft demand (-18.3% this quarter) keeps it on the watch list.
Avg price
Incredible$41.43avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$8.98–$116.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,096.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 131K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand