57
soap making kit
Worth a lookShows a sweet-spot price point ($54.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$54.40avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great363.44avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Market size
Good$765K$765K/yr · 956K searches
Price range
Good$12.46–$135.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch