43
soap dye
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay$6.41–$22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 167K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,200avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch