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snowflakes for crafts
Skip itSoft demand (-75.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good572.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 124K searches
Growth
Bad-75.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.66–$13.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand