35
snowflake stencil
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great236.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.73avg listing price — sweet spot $15–$100
Market size
Bad$24K$24K/yr · 65K searches
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Price range
Bad$4.82–$13.89cheapest to priciest tracked listing — scored on the share inside $15–$100