60
small scissors
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Market size
Good$733K$733K/yr · 905K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,595.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.64avg listing price — sweet spot $15–$100
Price range
Bad$3.99–$13.42cheapest to priciest tracked listing — scored on the share inside $15–$100