49
small safety pins
Skip itPrices mostly outside the sweet spot ($3.66–$7.83) — this niche doesn't clear our bar today.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$139K$139K/yr · 170K searches
Review moat
Okay3,722.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.31avg listing price — sweet spot $15–$100
Price range
Bad$3.66–$7.83cheapest to priciest tracked listing — scored on the share inside $15–$100