53
small key rings
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but pricing outside the sweet spot ($7.55 avg) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good819.42avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 241K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Price range
Okay$3.93–$19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.55avg listing price — sweet spot $15–$100
Signals No Dominant Brand