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sketch journal
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$6.44–$31.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.25avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,028.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 38K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand