42
singer bobbins
Skip itSoft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,782avg incumbent reviews — the moat a new listing must climb
Market size
Okay$150K$150K/yr · 186K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad$3.39–$18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.42avg listing price — sweet spot $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality