48
silver clay
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great132.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$92.41avg listing price — sweet spot $15–$100
Market size
Good$441K$441K/yr · 473K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.25–$246.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.4%90-day search growth — must beat 0% to launch