57
silicone mat
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Good$822K$822K/yr · 2.0M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.94–$29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,584.74avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand