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silicone hair beads
Skip itSoft demand (-0.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great323.17avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.68–$20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Market size
Okay$181K$181K/yr · 406K searches
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand