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silicone beads
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$5.41–$48.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good562.37avg incumbent reviews — the moat a new listing must climb
Market size
Good$789K$789K/yr · 3.1M searches
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality