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silhouette cutting mat
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$8.13–$32.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$157K$157K/yr · 72K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,395.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand