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shoe glue
Launch itA $1.9M/yr market growing +9.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 1.6M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.49avg listing price — sweet spot $15–$100
Review moat
Bad6,955.26avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.90–$15.57cheapest to priciest tracked listing — scored on the share inside $15–$100