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shipping paper
Worth a lookShows searches that convert (10.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$6.02–$51.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 172K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,396.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality