57
ship
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$74.06avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,064.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$249K$249K/yr · 687K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Price range
Bad$5.13–$919.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale