50
shape stencils
Worth a lookShows low returns (1.0%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good943.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.51–$29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 161K searches
Signals No Dominant Brand