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sfx makeup
Worth a lookShows a sweet-spot price point ($24.37 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$3.57–$148.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,403.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 302K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand