51
sculpting clay
Worth a lookShows low returns (1.2%), but soft demand (-3.5% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Price range
Great$5.71–$57.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$165K$165K/yr · 303K searches
Review moat
Bad4,858.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand