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Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Review moat
Good539.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Price range
Okay$5.09–$23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 203K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand