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scrapbook
Worth a lookShows a $1.6M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Great$1.6M$1.6M/yr · 6.4M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$5.36–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,670.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand