55
scrapbook tape
Worth a lookShows low returns (0.6%), but soft demand (-13.8% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.74–$21.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,148.59avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Growth
Bad-13.8%90-day search growth — must beat 0% to launch