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Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.33–$31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,102.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$100K$100K/yr · 78K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch