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scoring board
Skip itSoft demand (-8.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Price range
Great$7.98–$52.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good813.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$184K$184K/yr · 213K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch