56
scissors heavy duty
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Good$787K$787K/yr · 629K searches
Avg price
Good$13.95avg listing price — sweet spot $15–$100
Price range
Good$7.46–$23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,250.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality