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scar wax
Skip itSoft demand (-1.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Good$4.44–$43.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,316.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$104K$104K/yr · 107K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch