48
rusty bells
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great345.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Bad$5.85–$17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 38K searches
Signals Low Review Barrier