Skip to content
48

ruffle ribbon

Skip it

A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 31Conversion 23Competition 86Returns 26Price range 60Avg price 47Brand share 94Review moat 96Quality gap 37

Review moat

Incredible79.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Good$5.81–$28.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.58

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$62K

$62K/yr · 289K searches

Products