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royal blue paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Market size
Okay$156K$156K/yr · 333K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad20,448avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$3.53avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$0.59–$8.54cheapest to priciest tracked listing — scored on the share inside $15–$100