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rockwool insulation
Skip itSoft demand (-29.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$91.79avg listing price — sweet spot $15–$100
Review moat
Good546.48avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$315K$315K/yr · 212K searches
Price range
Okay$9.53–$235.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Signals High Price