44
road tape
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,009.87avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.33–$30.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$124K$124K/yr · 165K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-17.4%90-day search growth — must beat 0% to launch