45
rit dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 2.3M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.81avg listing price — sweet spot $15–$100
Review moat
Bad14,205.15avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$3.28–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand