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rit dye gray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Price range
Bad$3.30–$18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,713.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand