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red yarn
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$248K$248K/yr · 390K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$3.17–$18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.48avg listing price — sweet spot $15–$100
Review moat
Bad13,748.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-53.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand