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red tulle
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Great$3.00–$50.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,138.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$91K$91K/yr · 100K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch