40
red thread
Skip itPrices mostly outside the sweet spot ($3.19–$15.17) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good1,070.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Avg price
Bad$6.74avg listing price — sweet spot $15–$100
Market size
Bad$68K$68K/yr · 92K searches
Price range
Bad$3.19–$15.17cheapest to priciest tracked listing — scored on the share inside $15–$100