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red string
Skip itSoft demand (-23.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,627.78avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.22–$20.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.71avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 93K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch