38
red ribbon wired
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Good561.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Price range
Bad$6.92–$16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$13K$13K/yr · 23K searches