43
red paper
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good1,177.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$396K$396K/yr · 226K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad$3.73–$18.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-53.3%90-day search growth — must beat 0% to launch