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red grosgrain ribbon
Skip itPrices mostly outside the sweet spot ($3.31–$14.22) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Growth
Good+41.7%90-day search growth — must beat 0% to launch
Review moat
Good1,004.7avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.92avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 16K searches
Price range
Bad$3.31–$14.22cheapest to priciest tracked listing — scored on the share inside $15–$100