31
red glitter
Skip itPrices mostly outside the sweet spot ($5.76–$12.51) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,173.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.76avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$81K$81K/yr · 136K searches
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.76–$12.51cheapest to priciest tracked listing — scored on the share inside $15–$100