39
red felt
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Good911.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$140K$140K/yr · 142K searches
Avg price
Bad$8.19avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.3%90-day search growth — must beat 0% to launch