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red dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 141K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Review moat
Bad10,027.25avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.60–$17.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand