40
red clay beads
Skip itPrices mostly outside the sweet spot ($3.98–$9.91) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Great497.25avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+41.0%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.29avg listing price — sweet spot $15–$100
Market size
Bad$10K$10K/yr · 21K searches
Price range
Bad$3.98–$9.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier